Engagement Vs Interaction
The great Social Media Confusion
LinkedIn, Retail Investors, and the Lost Narrative
The Innovation Diffusion Curve: How Ideas Go Viral
Sensible Market Segmentation: Pick a Beach
The Innovation Diffusion Curve: How Ideas Go Viral
You Are What You click
Modern conspicuous consumption
Coal, Carbon, and Computers
Climate Cost of the Digital Age
Why Before What
Sinek's Golden Circle proves purpose beats features every time
How To Talk To AI
The business leader's guide to AI orchestration
Brands Are Living Beings
Your car smiles at you. Your phone finishes your sentences. Your watch cheers when you move. We’re surrounded by tech brands pretending to be people and we love them for it. The more human our machines become, the more humanly we behave with them. This behaviour isn’t a coincidence. It’s a psy